Learn how to choose a good domain name for your business.
Selecting a domain name for your business without any research could harm you in the future.
Let’s see how to choose a website name with 25+ tips and tools to help you.
[25+ Important Factors] How to choose a creative, unique & perfect domain name for your website?
Your domain name is the first thing visitors see when visiting your site.
Choosing the right domain name is essential for creating a successful website.
I made many mistakes while choosing a domain name earlier.
But now I can choose a unique domain name for my websites as I avoid mistakes.
And I follow a checklist before choosing a creative and perfect-fit domain for my niche.
I have decided to share this with you so you can also learn how to pick a domain name for your website.
But how to choose a good domain name?
Well, let’s start with the first item on the list.
- [25+ Important Factors] How to choose a creative, unique & perfect domain name for your website?
- #1. The Importance of Domain Names for Your Business
- #2. The Importance of Domain Name in SEO
- #3. Are you buying a domain name?
- #4. Exact match domain: Business Name and Domain Name Match
- #5. Keep your Domain Name Flexible, Expandable, or Broad Domain Name-For Long Term
- #6. Limit the maximum domain name length for your website
- #7. Make Meaningful Expressions of Your Domain
- #8. Make your Domain Name Unique and Memorable
- #9. Pick a domain name that is easy to type
- #10. Try to avoid Double letters in your domain name
- #11. Is it mobile-responsive?
- #12. Avoid Hyphens [-] And Numbers  in your Domain Name
- #13. It Should Be Simple To Pronounce
- #14. Niche Keyword in Domain Name – Helps the user to understand the niche of the site
- #15. Domain Name Keyword for Local
- #16. Do not add confusing keywords
- #17. Domain Name Variants to Defend Domain Name Registration
- #18. The [Dot]com
- #19. TLDs – Top Level Domain Name Extension: how to choose the right domain extension
- #20. Local TLDs [Top Level Domain Name]
- #21. Select either Existing or Expired Domains
- #22. Research In-depth of the Expired domain name
- #23. Use Tools: Use Domain Name Generator tools When Stuck
- #24. Protect Your Privacy
- #25. Legal TradeMark Checks
- #26. Register on Social Media Handles
- #27. Avoid delay in registering a domain name
- How can I register a Domain Name after selecting it?
- Wrap Up
#1. The Importance of Domain Names for Your Business
Why domain name is important?
Domain matters as it is a digital identity in the online world, or the Internet, which is worldwide.
The first impression is the last; your domain may be the first time someone discovers your brand.
When you make a change in Domain Name…
- Modifying or changing your domain name after your website goes live is difficult. You can change or modify it, but there will be consequences.
- Also, changing your domain name after creating your site can lead to time-consuming complications.
- It might result in traffic losses and unneeded downtime.
- In other words, take your time now to find a name you like.
- Avoid significant things in your domain name, which we will discuss further.
#2. The Importance of Domain Name in SEO
Search engines want the content you provide to the user to satisfy them, regardless of your domain name.
Still, a domain name helps with SEO in some cases, which we will discuss further in this guide.
#3. Are you buying a domain name?
Why am I asking?
Because you are registering, not purchasing, a domain name.
Nobody truly owns a domain name in the same sense that you do not own a body; you are just using it.
If you are unable to get it, don’t be confused… choose a domain name… :)
VIP TIP: Never check or search for the domain anywhere after picking a domain name. No one knows when you lose the domain name. Once your chosen domain name is gone, getting it back at the regular price is impossible. You will have to purchase it at a premium price.
#4. Exact match domain: Business Name and Domain Name Match
Should your business name and part be the same?
With Brand Name:- Your brand should be reflected in your domain name and vice versa.
Because brands take time to grow, having your distinctive brand name in your domain may help you stand out, earn awareness, and enhance website traffic.
For example, Twitter‘s domain name tells about the brand that this platform is to tweet.
If you haven’t started following SoftKeyword on Twitter, do follow.
Without Brand Name:- It makes sense for a local business to register a domain name corresponding to its physical location.
However, if you’re running an internet business, you might be able to choose a better domain name.
You may wish to rebrand your internet business with a more fitting name and keep the company name hidden.
For example, Alphabet is the company, and its domain name is abc[dot]xyz which owns Google’s domain.
However, Alphabet is the business name that owns the Google brand, not Google itself.
Another example is Automattic, which owns the WordPress domain. WordPress is a CMS for websites.
#5. Keep your Domain Name Flexible, Expandable, or Broad Domain Name-For Long Term
For many years, it will be one of the most critical factors in defining your company and brand.
So, let’s see how to choose a domain name that is flexible, expandable, and with the brand name to make the domain lifelong.
If you decide to change the domain, it will cost you money, branding, and SEO rankings. Consider the long-term while selecting a domain.
You don’t want to push yourself into a corner with your domain name. It would be best if you were descriptive enough to attract the attention of your target audience.
How to choose a domain name with flexibility?
For example, now assume you have Freepik[dot]com; it may be ideal for a photography blog, even if you decide to put other types of pictures or photos like ice cream or cooking pictures blogs.
But you’ll be stuck with an incorrect domain name.
For example, if you choose a domain name like IceCreamPictures[dot]com, in the future, if you want to write about cooking pictures, it will not be a relevant topic with your domain name.
As a result, it’s a good idea to think about how your site or business could grow over time.
It is also best for bloggers to expand and grow their blogs in the market.
#6. Limit the maximum domain name length for your website
Customers may mistype or misspell your domain name if it is long and complex.
The best approach is to keep domain length short and uncomplicated.
How to choose a domain name that is short in length to remember easily?
When it comes to domain names, less is more. Users are more likely to locate you with shorter words since they are easier to remember and write.
When there’s less to read, it’s also simpler to stand out. It’s best not to use more than two or three words.
For example, SoftKeyword is a short domain.
In addition, an excessively lengthy domain name appears suspicious. On the other hand, your domain should most likely be short by default.
According to a Gaebler study on domain name length, the top 10,000 most popular websites have an average domain length of only eight characters. The top 1 million most popular websites have an average domain length of 10 characters.
- Top 5 Most Popular Websites
Average domain length = 6.0
- Top 10 Most Popular Websites
Average domain length = 6.1
- Top 25 Most Popular Websites
Average domain length = 6.0
- Top 50 Most Popular Websites
Average domain length = 6.0
- Top 100 Most Popular Websites
Average domain length = 6.2
- Top 250 Most Popular Websites
Average domain length = 6.4
- Top 500 Most Popular Websites
Average domain length = 6.8
- Top 1,000 Most Popular Websites
Average domain length = 7.0
- Top 5,000 Most Popular Websites
Average domain length = 7.7
- Top 10,000 Most Popular Websites
Average domain length = 8.0
- Top 25,000 Most Popular Websites
Average domain length = 8.4
- Top 50,000 Most Popular Websites
Average domain length = 8.7
- Top 100,000 Most Popular Websites
Average domain length = 9.1
- Top 250,000 Most Popular Websites
Average domain length = 9.5
- Top 500,000 Most Popular Websites
Average domain length = 9.8
- Top 1,000,000 Most Popular Websites
Average domain length = 10.1
#7. Make Meaningful Expressions of Your Domain
Make your domain name meaningful. When picking a meaningful domain name, consider the values you want your site to be associated with.
How to choose a domain name that is meaningful to your business or blog?
Jot down the words that come to mind.
For example, Backlinko is an excellent domain name since the words “backlink” indicate that it is a website about backlinks.
Your domain name may quickly convey to new visitors what your site is about.
#8. Make your Domain Name Unique and Memorable
Since there are millions of registered domain names, choosing one that is memorable and catchy is essential.
It is more likely to engage with visitors and attract them to return.
So, create a unique domain name.
SoftKeyword is an example of a memorable and brandable name.
When it comes to memorable domain names, SoftKeyword meets all the criteria. It’s easy to remember and spell, has no intrinsic meaning, and is enjoyable to speak.
#9. Pick a domain name that is easy to type
It’s vital to choose a domain name that’s simple to type.
Customers may have a more challenging time finding your site if you overuse slang or terms with numerous spellings.
Your website’s visitors should be able to enter your domain name without difficulty.
If you have to explain the spelling to someone more than once for them to understand it, then consider changing it.
How to choose a domain name that is very easy to type for a user
You don’t want potential visitors to mistype your domain and end up on another website.
For example, SEO.com and ACEO.com. If you choose SEO for Search Engine Optimization Niche, then it has a meaning. Still, if you decide on ACEO, it makes a big difference or has no sense in the domain, and a user can go to another website.
A Doman Name best fits in an Email.
If you utilize your domain name as the basis for a professional business email address, it should be simple to follow and spell for everyone who discovers it.
#10. Try to avoid Double letters in your domain name
It’s difficult to read and much more difficult to type accurately when notes are doubled.
It’s best to avoid domains with duplicated letters because they increase the chances of traffic loss due to mistakes.
For example, a domain like Peterr compared to Peter will be more prone to mistakes, resulting in lost visitors.
#11. Is it mobile-responsive?
Make your address responsive to mobile devices. So, before deciding on a domain name, please test it on your smartphone.
Is it simple to type and view on mobile devices?
Do consider this.
#12. Avoid Hyphens [-] And Numbers  in your Domain Name
Using hyphens to achieve your desired domain name may appear to be a unique approach, but it isn’t easy to express.
People who hear your website address are frequently confused by numbers and hyphens.
If you include hyphens in your domain name, your users will most likely find it on your competitor’s site if they fail to fill in the hyphen.
So, avoid dashes or hyphens in the domain name.
Also, if you’re using a numeral like 3, or if it’s spelled out like three, a user will be confused about what to put in the domain name: numerical or spelling.
For example, if the number in the domain name is like “soft-keyword123[dot]com” instead of “SoftKeyword[dot]com,” it would be difficult for the user to remember and type.
#13. It Should Be Simple To Pronounce
You want visitors to remember and type your domain name correctly.
Recalling and spelling complicated or rare words or names might be difficult.
Choose a domain name that is easy to pronounce so others can remember it easily.
Make it easier for visitors to spread the word about your domain name, making it easier for you to share your site with friends and new clients.
Pronounce the domain name yourself.
You may also test the “spelling” of the domain name over the phone with a friend or coworker.
If the user or individual has difficulty pronouncing it, you should try simplifying it.
To pronounce it clearly, keep it simple and short.
#14. Niche Keyword in Domain Name – Helps the user to understand the niche of the site
In a domain, keywords are pretty significant. By using keywords in your domain name, you can indicate what your website is about.
You must be creative and blend your keywords with other terms to make your domain stand out.
Keywords can benefit potential visitors by helping them better understand the purpose and specialty of your website.
So, how to choose a domain name that is your niche related?
It’s a good idea to pick a domain name relevant to your business or niche since it offers visitors a sense of what your site is about.
Keywords in domain name benefits from higher visibility and can also benefit from increasing CTR.
Using keywords in your domain name represents your company and its services.
If you’re in the SEO industry, for example, you could wish to register at SEO.com or SEORank.com.
There is a benefit to SEO, such as an anchor text you get from others connecting to your domain.
If they include a term in your domain name, it will be easier for people to understand what your website is about.
Here, you can see the SoftKeyword as an anchor text in the paragraph linking to the SoftKeyword[dot]com site.
So, attempt to obtain a keyword-rich or keyword-targeted domain.
Include the search terms that users use to find your products or services. It just makes more sense to your consumers.
Also, it makes it more memorable in the mind of the user.
Select one or more keywords that best describe your website
#15. Domain Name Keyword for Local
Relevant terms improve users’ ability to find you in a search and quickly recognize what you do.
How to choose a domain name for local websites?
Keywords can be anything from what you do or sell (such as “fruit juice” or “coffee”) to where you are located.
Incorporating your location, such as your city, into your domain name may also benefit you in reaching out to local clients and users.
For example, usbank[dot]com, the US word, is indicated primarily for the US audience in this domain name.
The user will come from the US state.
#16. Do not add confusing keywords
While picking a domain name, avoid adding any words that make no sense by adding them to your domain name.
For instance, if you are in the Health Industry and choose a domain name such as SEOHealth makes the new user confused.
However, it may be a good domain name for SEO websites, but this changes the industry.
#17. Domain Name Variants to Defend Domain Name Registration
Do Consider Registering Domain Name Variants.
Registering the singular and plural variants of a domain name, as well as the [dot]net, [dot]org, [dot]biz, [dot]info, and [dot]us variations, is arguably wise.
How to choose a domain name variant?
Singular and plural versions are typical errors, but actual spelling errors should also be considered. Redirect them all to the correct domain.
Users prefer to add an “s” to the end of a singular domain name.
If your domain name is “SEOExpert,” you might consider registering “SEO experts.”
People may misremember your domain name in a variety of ways.
So prepare for this by registering domain name variations and redirecting them to the proper domain.
This is a proactive defensive strategy that will prevent future competitors from registering a domain name that is similar to yours.
#18. The [Dot]com
Why choose a domain name that has a [dot] com ending?
Domains ending in [dot]com are the most memorable. Many users will enter “.com” at the end of every domain name without thinking about it.
For example, the SoftKeyword website. How will a user put a keyword generally?
The user will put [dot]com at the end of the domain name if the user is a new visitor.
Most smartphone keyboards include a [dot]com button by default.
But you can also use other TLDs ending with [dot]com, which we will discuss further.
#19. TLDs – Top Level Domain Name Extension: how to choose the right domain extension
Extensions at the end of web addresses, such as [dot] com or [dot] net, serve various purposes, so pick one appropriate for your company.
How to choose a domain name with TLDs?
The most common domain ending, or TLD (top-level domain), is [dot] com, although there is now a vast range of TLDs available, ranging from [dot] academies to [dot] coffee to [dot] photography.
There are several new TLDs available.
Plenty of new generic top-level domains, such as [dot]app, [dot]photography, [dot]nyc, andc[dot]guru, provide a fantastic chance to register short, relevant names.
However, because many people still type [dot]com, many businesses acquire the [dot]com version of their domain name and then redirect that domain to their primary website address.
Some common types of TLDs,
- [dot] co and [dot] com-for company, commerce, and community.
- [dot] info – for informational sites
- [dot] net-for technical, Internet
- [dot] org – for non-commercial organizations and nonprofits
- [dot] biz – for business or commercial use, like an e-commerce site
- [dot] me – for blogs, resumes, or personal sites
However, new domain extensions, such as [dot]ninja, might make your company look less trustworthy.
But some domain extensions also make it premium, like [dot]shop or [dot] tech
Tip:- Grab the multiple domains if you are a company or a business. Multiple Domains Can Help You Protect Your Brand.
If you want to dive deep into domain extensions, you can check out the detailed guide on domain name extensions.
#20. Local TLDs [Top Level Domain Name]
Consider using a local TLD if your website is intended for a local audience.
For instance, what about a restaurant in a specific district, city, or country?
Consider acquiring a [dot]us, [dot]UK, [dot]au [dot]in, or other country-level domain-ending address.
By clarifying that you’re in their nation, you’ll give your users a little extra awareness and increase your credibility.
For example, Whos Amung has [dot]US TLD extension
But on the other hand, you shouldn’t limit yourself to only that local domain name.
You could wish to extend your brand in the future, and you don’t want to discover that others or your competitors have already taken your [dot]com domain.
Even if you only want to cater to a local market, acquiring the.com version will save you money in the long run.
Meanwhile, you may link the [dot]com to your local domain, ensuring visitors get to the same website regardless of their chosen address. It is the best way.
#21. Select either Existing or Expired Domains
It’s possible that the existing domain already has some Authority backlinks.
You may use Expired Domains or other paid tools to find expired domains.
Here is how you can find the domain name idea from ExpiredDomains for free.
Step #1. Signup on Expired Domains and search for your niche-related Term like APP.
And click Show Filter Option as shown in the image below.
Step #2. Now check the essential marks, such as.
- Domain Name Settings –> Check Only Domains
- Dictionary World Domain –> Check English or other as you prefer
- Listing Settings –> Check Only Available Domains
Step #3. Now come to Additional Tab and, under the Original gTLDs, check [dot]com or other TLDs as you wish to filter.
There are also other filters there, but that’s enough.
Finally, click the Apply button, and it will give you the filtered results.
For example, in the image below, you can see the Term “APP” filter results.
Some results will be relevant, and some effects will not be related to your niche. So select the domain name wisely.
Note:- Do check the domain’s past or history to verify whether the content on this website was related to your content or not [If not, then avoid the domain name]. In the next step, we will check how the site was in the past with Google and WayBackMachine.
#22. Research In-depth of the Expired domain name
The existing domain is already known to Google. If the domain has been used for p*rn, g*mbling, spam content, or email spam distribution, it may be completely banned from Google.
Purchasing your domain from a marketplace like Flippa provides some security.
You should, however, conduct your checks to make things a little safer.
Also, check the domain name on Google.
In Google, type “site:YOURDOMAIN.com” to perform a manual check.
This will tell you if Google has any pages from that indexed domain.
So here we will use “giftwrappedblessings[dot]com” from the expired domains results.
This may be a red flag if there is a website that Google cannot find using the site: YOURDOMAIN.com query.
You can also use tools like bannedcheck.com and ismywebsitepenalized.com to perform checks.
However, keep in mind that none of this is foolproof. You can think of them as advisers.
Use the Wayback Machine to look up the domain’s history
Step #1. Select and copy the domain name from the filter results from expired domains and go to the WayBackMachine, enter the domain name in the search box, and hit enter.
Click on Graph with up and down lines showing as per years, and you will see the Schedular Boxes.
In scheduler boxes, some dates are round-marked; click any of them, and then you will see the time[of content published] links. Click on that.
Step #2. The new tab will open with the past screenshot of the website per the date and time you chose earlier.
You can see the date and time in the image below.
Now, check whether it is related to your niche or not.
Use Whois to look up the domain’s history. Enter the domain name, and it will show the details.
Do check on Social Media Handles.
People are more likely to check what’s going on with your brand on Facebook or other social media than they are to visit the website.
#23. Use Tools: Use Domain Name Generator tools When Stuck
If you are still stuck finding domain names.
No worries, here is another solution.
This is when domain name generators come in handy.
These are brand name generators, business name generators, or blog domain name generator tools.
There are a lot of tools on Google, but to save time, you can check out the handpicked list of the best tools with filter options.
#24. Protect Your Privacy
Anyone with access to the Internet may look up information like name, home or business address, email address, and phone number in the worldwide WHOIS database.
When you register a domain, your information becomes public, and anybody may find out who owns the name using a domain lookup tool.
However, some Domain Providers offer free privacy and a paid option for privacy.
#25. Legal TradeMark Checks
Select a domain name that you can legally own. Make sure it isn’t already trademarked or in use.
Make sure the domain name you chose isn’t branded, copyrighted, or being used by another firm before registering it.
It might lead to a legal issue that could cost you a lot of money and the loss of your domain.
How to check Domain Name TradeMark?
You can check for trademark status on the United States Patent and Trademark Office’s website for websites that will operate in the United States.
Also, look into the US Patent and Trademark Office [USPTO] or
Also, if your website will operate outside of the United States, either now or in the future, you’ll have to familiarise yourself with and check trademarks in those countries.
Pro Tip:- If you still want the domain name already registered, you can tweak it. For example, WPbeginner is a tweaked domain name. How? Here it is…
Because “WP” is a short term [word] which is used by WordPress users, you can also do so.
But remember not to use any brand names in your domain name, like WordPressBeginner.
You may face legal issues in the future.
Let’s take an example of this.
It makes a lot of difference between WordPressbeginner[dot]com and WPBeginner[dot]com
#26. Register on Social Media Handles
Before you choose a specific domain name, check if the domain name is available on social media handles.
Using the same name for your domain and social media accounts is the best to build your brand.
This establishes trust and makes it easy for visitors to find you online.
However, it is not necessary to register on every social media handle out there.
Register on the popular social media handles, and grab your domain name as a username.
#27. Avoid delay in registering a domain name
Thousands of new domain names are registered every day from all over the world.
If you like a domain name, don’t wait too long to register it.
Domain names are bought and sold every minute.
Thousands of people are actively looking for good, brandable domain names to register for better future rates.
Someone else can register your domain name if you don’t register quickly.
You can let it expire if you do not need the domain name in the future.
How can I register a Domain Name after selecting it?
Once you choose the domain name, register a domain name as soon as possible before someone else gets it.
You can purchase a domain name with the help of the guide on how to buy a domain name with the best domain name registrar, where I have discussed the essential points to consider to choose a domain name registrar.
Considering the above essential factors will help you choose the best domain for your business.
If you succeed in finding a unique domain name for your blog, business portfolio, or anything else, Ping me in the comment box below.
Which of the above factors did you not know?
Did you select a domain name?